Great Houses

The Great Houses series is a private discussion on the enduring structures of elite families, their strategies for generational continuity, and the practicalities of building a lasting legacy. Led by Gregory Treat, the series explores concepts like illegibility, patronage, feudal instincts, and the mechanisms by which great houses have persisted throughout history.

Topics Covered

• Illegibility and the Power of Naming - The art of remaining unseen while maintaining influence
• Feudal Instincts and Covenant - Harnessing deep-seated psychological instincts for loyalty and reciprocity
• Legal Structures for Dynasty - Trusts, LLCs, and the mechanics of generational wealth transfer
• The Covenantal Economy - Building economic relationships based on honor, obligation, and long-term thinking
• Family Culture and Mission - Creating enduring identity and purpose across generations